Privacy policy and consent

Table of Contents
1. Objective and responsible body
2. Basic information on data processing
3. Processing of personal data
4. Collection of access data
5. Cookies & reach measurement
6. Google Analytics
7. Google Re / Marketing Services
8. Facebook social plugins
9. Facebook Remarketing
10. Integration of services and content of third parties
11. User rights and deletion
12. Changes to the privacy policy

1. Objective and responsible body

This Privacy Policy clarifies the nature, scope and purpose of the processing (including collection, processing, use and consent) of personal information contained in our online offering and the related websites, features and content (collectively referred to as “online offer” or “online offer”) “Website”). The privacy policy applies regardless of the domains, systems, platforms and devices used (eg desktop or mobile) on which the online offer is executed.

The provider of the online offer and the data protection department is Kirstin Hofkens, owner: Kirstin Hofkens, Großheppacher Str. 44, 71334 Waiblingen (hereinafter referred to as the “Provider”, “we” or “us”). For the contact possibilities we refer to our imprint.

The term “user” includes all customers and visitors of our online offer. The terms used, such as “users” are to be understood gender neutral.

2. Basic information on data processing

We only process personal data of users in compliance with the relevant data protection regulations in accordance with the requirements of data minimization and data avoidance. This means that the data of the users are processed only if a legal permission exists, in particular if the data for the performance of our contractual achievements as well as on-line services is required, or prescribed by law or in the presence of a consent.

We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons protect.

If, within the framework of this data protection declaration, content, tools or other means are used by other providers (collectively referred to as “third-party providers”) and their registered office is abroad, it can be assumed that data will be transferred to the states of residence of the third-party providers , The transfer of data to third countries takes place either on the basis of a legal permission, the consent of the users or special contract clauses, which ensure a legally required security of the data.

3. Processing of personal data

In addition to the use expressly stated in this privacy policy, the personal data is processed for the following purposes on the basis of legal permissions or user consent:
– The provision, execution, maintenance, optimization and security of our services, services and user services;
– Ensuring effective customer service and technical support.

We only transfer users’ data to third parties if this is necessary for billing purposes (eg to a payment service provider) or for other purposes if they are necessary to fulfill our contractual obligations towards the users (eg address notification to suppliers).

When contacting us (via contact form or e-mail), the details of the user are stored for the purpose of processing the request as well as in the event that follow-up questions arise.
Personal data will be deleted if they have fulfilled their purpose and deletion does not conflict with any retention requirements.

4. Collection of access data

We collect data about every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider ,

We use the log data without assignment to the person of the user or other profiling according to the statutory provisions only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to retrospectively check the log data if, on the basis of concrete evidence, the legitimate suspicion of unlawful use exists.

5. Cookies & reach measurement

Cookies are information transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. The use of cookies in the context of pseudonymous range measurement informs users in the context of this privacy policy.

The consideration of this online offer is also possible to the exclusion of cookies. If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

There is a possibility of many companies’ online advertising cookies via the US website http://www.aboutads.info/choices or the EU page http://www.youronlinechoices.com/uk/your-ad -choices / to manage.

6. Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offer and internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http: // tools.google.com/dlpage/gaoptout?hl=en . Alternatively, you can disable Google Analytics tracking here: Disable Google Analytics 

For more information about Google’s use of data, hiring and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners (“Google’s use of your data when you use websites or our partners’ apps “), http://www.google.com/policies/technologies/ads (” Use of data for promotional purposes “), http://www.google.com/settings/ads (” Managing information provided by Google used to show you ads “) and http://www.google.com/ads/preferences (” Determine which ads Google shows you “).

7. Google Re / Marketing Services

We use the Google Inc. Marketing and Remarketing Services (“Google Marketing Services”), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).

Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. If, for example, users see ads for products that they are interested in on other websites, this is called “remarketing”. For these purposes, when Google and our other websites that are running Google Marketing Services are activated, Google immediately codes Google and so-called (re) marketing tags (invisible graphics or code, etc.) are added to the website as “Web Beacons”) incorporated into the website. With their help, the user can store an individual cookie, ie a small file (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file is noted which web pages the user visited, for what content he is interested and what offers he has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases to one Google server in the US is transmitted and shortened there. The IP address will not be merged with data of the user within other offers from Google. This information above may also be associated with such information from other sources. If the user then visits other websites, they can be displayed according to his interests, the ads tailored to him.

The data of the users are pseudonym processed in the context of the Google marketing services. For example, Google does not store and process users’ names or e-mail addresses, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. That is, from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users by “DoubleClick” is transmitted to Google and stored on Google’s servers in the United States.

Among the Google marketing services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each advertiser receives a different “conversion cookie”. Cookies can not be tracked through AdWords advertisers’ websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.

We embed third-party ads based on Google’s DoubleClick marketing service. DoubleClick uses cookies, which allow Google and its affiliate websites to serve ads based on users’ visits to this site or other sites on the Internet.

We also engage third-party ads based on the Google AdSense marketing service. AdSense uses cookies, which allow Google and its affiliate websites to serve ads based on users’ visits to this site or other sites on the Internet.

Another Google marketing service we use is the Google Tag Manager, which allows additional Google analytics and marketing services to be integrated into our website (eg, AdWords, DoubleClick, or Google Analytics). ,

For more information about Google’s data usage for marketing, see the overview page: https://www.google.com/policies/technologies/ads , Google’s Privacy Policy located at https://www.google.com/policies/privacy available.

If you wish to opt-out of Google Marketing Services, you may take advantage of Google’s recruitment and opt-out options: http://www.google.com/ads/preferences .

8. Facebook social plugins

Our online offering uses social plugins (“plugins”) from the social network facebook.com operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ .

When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by him into the online offer. In the process, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs the users according to our knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options for protecting the privacy of users, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/ ,

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and inconsistencies regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info / choices / or the EU page http://www.youronlinechoices.com/ . The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.

9. Facebook Remarketing

Within our on-line offer so-called “Facebook pixels” of the social network Facebook, which are Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is operated (“Facebook”). With the help of the Facebook pixel, Facebook is able to designate the visitors of our offer as a target group for the presentation of advertisements, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel to display the Facebook ads we have been sent only to those Facebook users who have also shown an interest in our website. In other words, with the help of the Facebook pixel, we want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing if users were redirected to our site after clicking on a Facebook ad.

The Facebook pixel is integrated when calling our website directly through Facebook and can store on your device a so-called cookie, ie a small file. If you then log in to Facebook or visit Facebook in the logged-in state, the visit of our offer is noted in your profile. The data collected about you are anonymous to us, so do not give us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, you will learn more about how the remarketing pixel works and more generally about how Facebook ads are displayed in Facebook’s Data Usage Policy: https://www.facebook.com/policy.php .

You may object to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To do this, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads or the contradiction on the US-American site http: // www. aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ . The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.

 

10. Integration of services and content of third parties

It may happen that contents or services of third-party providers, such as maps or fonts from other websites, are included in our online offer. The inclusion of content from third-party providers always requires that the third-party providers perceive the IP address of the users, since they could not send the content to the users’ browser without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, providers of third-party content can set their own cookies and process users’ data for their own purposes. In the process, user profiles can be created from the processed data. We will use this content as much as possible in a data-saving and data-avoiding manner and will select reliable third-party providers with regard to data security.

The following presentation provides an overview of third-party providers and their contents, as well as links to their privacy statements, which contain further information on the processing of data and, in some cases already mentioned here, possibilities of objection (so-called opt-out):

– External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of Google fonts is done by a server call on Google (usually in the US). Privacy Policy: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .

– Maps of the “Google Maps” service provided by the third-party Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .

– Third-party Google Inc.’s YouTube Platforms, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .

11. User rights and deletion of data

Users have the right, upon request, to receive information free of charge about the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block and delete their personal information, and to file a complaint with the appropriate regulatory authority in the event of unlawful processing.

The data stored with us are deleted as soon as they are no longer necessary for their purpose and the deletion does not conflict with any statutory storage requirements.

12. Changes to the privacy policy

We reserve the right to change the privacy policy in order to adapt it to changed legal situations, or to changes in the service and data processing. However, this only applies to declarations of data processing. If users’ consent is required or elements of the privacy policy contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.
Users are requested to inform themselves regularly about the content of the privacy policy.

Last update: 21.05.2018 19:42